#2 UFC LW Active Contender
Flagship Case Study

How we built a UFC superstar's media empire.

110KTelegram +2MInstagram 1BTikTok

Arman
Tsarukyan

#2 UFC Lightweight Record 22-3 National Hero of Armenia

We handle Arman's media, content and brand partnerships. If you want to discuss sponsorship or a collaboration with one of the world's most dangerous lightweights, talk to us.

The Results Ongoing
From 0 to
110K
Telegram subscribers from scratch
Built in 2 months. Launched, engineered, audience locked in.
Per post
30-100K
Views on every Telegram post
Consistent reach brands can rely on.
Instagram
+2M
New followers gained organically
No paid promo. Just content strategy.
Reels (last 30)
100M+
Views on Reels, pure organic reach
Mass-market virality, sponsor-ready audience.
TikTok
1B
Views since January 2026
53.2M likes, 2.4M shares, 20.4M profile visits in under 8 months.
YouTube (90 days)
23.1M
Views in the last 90 days
+101% vs the previous period. 281K subscribers and growing.
Open for partnership
  • Sponsorship offers
  • Brand collaborations and ad integrations
  • Full ecosystem activations
Arman Tsarukyan in a red suit Off the octagon
In just 2 months
110K

Telegram subscribers built from zero. Now an active channel brands can rely on for guaranteed reach.

#2 UFC Lightweight
Active Contender
Pro MMA Record 22-3
Instagram 6.6M followers
Reels Views (last 30) 100M+
TikTok 1.7M followers
TikTok Views (2026) 1B
YouTube 281K subscribers
UFC Bonus Awards 6 of them
Status Next in line for title

From regional prospect global title contender.

Closed through BeFirst

Brands already in Arman's corner.

3new deals for Arman in the last 2 months alone

Contract №01Product line

KILLA × PABLO

A product line built around Arman: nicotine and tobacco free energy pouches with his face on the can, plus the first KILLA × PABLO merch collection.

Product
Energy pouches, 20 per can
Lines
PABLO Energy, KILLA Energy next
Flavours
6, from Frosted Mint to Blue Raspberry
Merch
T-shirts and hoodies
What BeFirst did
  • Negotiated and signed the deal
  • Arman on every can: «Powered by Arman»
  • Commercial «Arman Tsarukyan for KILLA» by our production
Contract №02Brand partnership

SAMU Manuka

Premium Manuka honey from New Zealand, UMF certified and batch tested. Arman brings the brand to his audience of millions.

Origin
New Zealand
Strength
MGO 100+ to 850+
Range
Honey, Manuka tea, ManukaX oil
Mission
Part of profits goes to children in need
What BeFirst did
  • Negotiated and signed the deal
  • Brand placement in Arman's content and channels
Contract №03BeFirst Group

LuxTicket

Premium sports experiences: the best seats and hospitality at UFC, top football, Formula 1 and tennis. A service of BeFirst Group, founded by Pablo BeFirst.

Sports
UFC, football, Formula 1, tennis
Format
Premium seats and hospitality
Group
BeFirst Group
Founder
Pablo BeFirst
What BeFirst did
  • Partnership inside BeFirst Group
  • Arman in LuxTicket content and campaigns
Time to act

You have seen the results.
Now it is your turn.

Ready to be first?

Tell us about your goal. We will show you the path. First conversation is on us.

Reply within 72 hours