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Pablo BeFirst, founder of BeFirst, in the Formula 1 Paddock Club in Abu Dhabi
Arman Tsarukyan, #2 UFC Lightweight

Be First.

01Brands

Your brand next to the global sports elite. 450M+ impressions a year, no middlemen.

For Brands
Contact us
Trusted by
Oleksandr Usyk Roy Jones Jr WBC Boxing Arman Tsarukyan Alexander Chizov PFL Europe Cristiano Ronaldo follows Usain Bolt follows LuxTicket BigFish Boxing
Arman Tsarukyan
Proof, not promises
Arman Tsarukyan
#2 UFC Lightweight · managed by BeFirst
110K
Telegram in 2 months
100M+
Reels views
1B
TikTok views in 2026
6.6M
Instagram followers
See the full case
Closed through BeFirst

Brands already in Arman's corner.

3new deals for Arman in the last 2 months alone

Contract №01Product line

KILLA × PABLO

A product line built around Arman: nicotine and tobacco free energy pouches with his face on the can, plus the first KILLA × PABLO merch collection.

Product
Energy pouches, 20 per can
Lines
PABLO Energy, KILLA Energy next
Flavours
6, from Frosted Mint to Blue Raspberry
Merch
T-shirts and hoodies
What BeFirst did
  • Negotiated and signed the deal
  • Arman on every can: «Powered by Arman»
  • Commercial «Arman Tsarukyan for KILLA» by our production
Partner with Arman Brand websitekillaxpablo.com
Contract №02Brand partnership

SAMU Manuka

Premium Manuka honey from New Zealand, UMF certified and batch tested. Arman brings the brand to his audience of millions.

Origin
New Zealand
Strength
MGO 100+ to 850+
Range
Honey, Manuka tea, ManukaX oil
Mission
Part of profits goes to children in need
What BeFirst did
  • Negotiated and signed the deal
  • Brand placement in Arman's content and channels
Partner with Arman Brand websitesamumanuka.com
Contract №03BeFirst Group

LuxTicket

Premium sports experiences: the best seats and hospitality at UFC, top football, Formula 1 and tennis. A service of BeFirst Group, founded by Pablo BeFirst.

Sports
UFC, football, Formula 1, tennis
Format
Premium seats and hospitality
Group
BeFirst Group
Founder
Pablo BeFirst
What BeFirst did
  • Partnership inside BeFirst Group
  • Arman in LuxTicket content and campaigns
Partner with Arman Brand websiteluxticket.com
What we do

Three directions.
One ecosystem.

Arman Tsarukyan 01
From prospect to champion

Athlete management.

Social media, content, brand and sponsorships. Our cases: Arman Tsarukyan and Alexander Chizov.

Learn more
Mickey Rourke for MELBET 02
Larsfilm

Production.

Our team shoots films and commercials, and they go straight to our channels with 450M+ impressions a year.

Learn more
03
Digital

Websites and apps.

We design, build and run digital products for athletes, brands and sports businesses.

Learn more
What we believe

Athletes don't need agents.
They need an empire.

BeFirst builds it: media, brand, partnerships, production. One ecosystem, one standard.

By The Numbers

The numbers speak.

450M+ impressions a year. 2.52M+ followers. Built. Owned. Delivered.

Primary Reach
450M+
Yearly impressions for ad placements

Direct distribution across our owned channels. No middlemen. No inflated costs.

TikTok
861.2K
Followers on Pablo BeFirst
Network
2.52M+
Followers across all channels
Channels in network
Pablo BeFirst BeFirst Sports BigFish Boxing LuxTicket Arman Tsarukyan
Cases

Proof, not
promises.

Arman Tsarukyan
UFC · #2 lightweight

Arman Tsarukyan

1BTikTok views in 2026
100M+Reels views
Read the case
Alexander Chizov
PFL Europe · champion 2025

Alexander Chizov

300%Media growth
12moTo champion
Read the case
Time to act

You have seen the results.
Now it is your turn.

Ready to be first?

Tell us about your goal. We will show you the path. First conversation is on us.

Chat on WhatsApp
Reply within 72 hours
Email
info@befirstsports.com
Phone
+44 7868 777 917
Website
befirstsports.com