For athletes

Build your empire.

From prospect to global icon. We don't manage careers, we engineer legacies: media, brand, sponsorships, production.

Start your journey
The Reality

Old agencies are dead.

The traditional model is broken. Athletes lose, brands overpay, and the world misses the impact.

01The model

Traditional agencies

  • Only contracts and negotiations
  • Ignore media and content
  • Operate in a single narrow niche
  • No lifestyle integration
  • No owned media channels
  • Work only for money, no mission behind it
02The outcome

The result

  • Athletes earn from contracts but never build real brands
  • Brands overpay middlemen for every placement
  • No real global impact on culture or society

The industry needs a new operating system.
That's why we built BeFirst.

Our Solution

More than a business.
It's a mission.

We are not an agency. We are a global sports media empire.

01
For athletes

Build your empire

From prospect to global icon. We don't manage careers, we engineer legacies.

  • We build media empires from scratch
  • Netflix-level production quality
  • Lifestyle integration with LuxTicket Premium
03
Our mission

Change lives

Business is the engine. Impact is the purpose. We invest where it matters.

  • Charity for people and animals
  • Innovative projects, including athlete memorabilia auctions
  • Premium events and Meet & Greet experiences

Ready to work in a new way?

Tell us about your goal. We'll show you the path. First conversation is on us.

Chat on WhatsApp
Reply within 72 hours
What we believe

Athletes don't need agents.
They need an empire.

BeFirst builds it: media, brand, partnerships, production. One ecosystem, one standard.

Closed through BeFirst

Brands already in Arman's corner.

3new deals for Arman in the last 2 months alone

Contract №01Product line

KILLA × PABLO

A product line built around Arman: nicotine and tobacco free energy pouches with his face on the can, plus the first KILLA × PABLO merch collection.

Product
Energy pouches, 20 per can
Lines
PABLO Energy, KILLA Energy next
Flavours
6, from Frosted Mint to Blue Raspberry
Merch
T-shirts and hoodies
What BeFirst did
  • Negotiated and signed the deal
  • Arman on every can: «Powered by Arman»
  • Commercial «Arman Tsarukyan for KILLA» by our production
Contract №02Brand partnership

SAMU Manuka

Premium Manuka honey from New Zealand, UMF certified and batch tested. Arman brings the brand to his audience of millions.

Origin
New Zealand
Strength
MGO 100+ to 850+
Range
Honey, Manuka tea, ManukaX oil
Mission
Part of profits goes to children in need
What BeFirst did
  • Negotiated and signed the deal
  • Brand placement in Arman's content and channels
Contract №03BeFirst Group

LuxTicket

Premium sports experiences: the best seats and hospitality at UFC, top football, Formula 1 and tennis. A service of BeFirst Group, founded by Pablo BeFirst.

Sports
UFC, football, Formula 1, tennis
Format
Premium seats and hospitality
Group
BeFirst Group
Founder
Pablo BeFirst
What BeFirst did
  • Partnership inside BeFirst Group
  • Arman in LuxTicket content and campaigns
Time to act

You have seen the results.
Now it is your turn.

Ready to be first?

Tell us about your goal. We will show you the path. First conversation is on us.

Reply within 72 hours